T&H Group is a retail-focused company operating in the fashion and jewelry sector, managing multiple in-house brands under a social commerce and marketplace-driven sales model. The company leverages platforms such as TikTok Shop, Shopee, and Facebook to drive direct-to-consumer sales through content-led commerce.

The sales ecosystem is supported by Nhanh.vn alongside platform-specific seller systems, enabling centralized product catalog management, inventory synchronization, and order operations across multiple channels.

As a Digital Marketing Executive, I work across both social media operations and e-commerce execution, with a primary focus on conversion-driven content, product readiness, and shoppable channel performance.

(Click on each section to view details)

Chảnh Fashion

Vibe Sense

Brand Identity
Printed Design

(Click on each section to view details)

https://nosan.com.vn

(Click on each section to view details)

Video/Reels

Sticker

Brand Identity

Social Post Design

Instagram's Content

(Click on each section to view details)

Content Tik Tok

Brand Identity

Instagram Posts Design

(Click on each section to view details)

Summer Collection Shopee

Banner/Poster

X-mas Collection Shopee

VŨ SẮC

SCENTURY

ALIGHTOWN

M-Night 2024: Alightown

YEAR
2024
ROLE / SERVICES
Visualizer / Video Editing

(Click to view landing page)

Concept & Creative Process

At first, our team wanted to express Vietnamese agriculture through familiar cultural symbols such as rivers, mountains, seas, and fertile lands. After several discussions with the client, we realized the brand needed a longer-term vision.
Nosan should not only represent agricultural products but also become a symbol of a refined Vietnamese lifestyle.
Unselected concept – explored early direction focusing on cultural symbolism:
From that vision came The Bloom of Life, the brand’s central emblem that symbolizes origin, vitality, and renewal, connecting people and nature in a continuous cycle of growth.
The visual system was built on this idea: Sun Orange for energy, Queen of Green for sustainability, and a mix of Orleans and Gilroy typefaces that bridge tradition and modernity.
Nosan now stands as an identity that turns agriculture into culture, grounded, elegant, and timeless.
✨ Conducted cultural and visual research, built moodboards and collected references for logo direction.
🎨 Ideated and developed logo concepts with the design team, creating multiple options for client review.
🧭 Supported design refinement and ensured alignment with the original creative direction.
📝 Wrote and presented the brand rationale, explaining logo meaning and storytelling to the client.

My roles: 

✨ Explore the full Nosan Brand Guideline here

Brandbook

📖 Overview
This brandbook defines the complete identity system of NOSAN Group, integrating both strategic and visual foundations of the brand.
( Click here to view the full Brandbook )

MENU

( Click here to view the menu )
🧩 Project Summary
- A bilingual seafood product catalogue presenting NOSAN’s seven shrimp product lines.
- The menu was designed to unify product presentation and align with NOSAN’s brand identity, emphasizing natural authenticity, visual harmony, and refined simplicity.
✨ Key Highlights
🦐 Introduced seven shrimp product categories including frozen, steamed, and natural farmed shrimp.
📄 Each product includes standardized technical data: ingredients, preservation, usage guide, and certification.
🎨 Visual layout follows NOSAN’s Brandbook style system – clean grid, soft color palette, serif–sans font pairing.
🌿 Design tone reflects the brand philosophy: Natural – Styled – Noble.
🎯 My Role
📥  Received brief and product data directly from the client.
🧭 Designed the full menu/catalogue layout in Adobe InDesign.
🎨 Ensured style consistency with NOSAN’s visual identity and Brandbook.
🧾 Reformatted client-provided product information into a clean, commercial-ready layout.
🧠 Managed visual hierarchy, spacing, and typography to balance clarity and sophistication.
📚 Contents Include:
🌱 Brand Essence: Story, mission, and positioning
🎯 Strategic Insights: Market analysis, target personas, and tone of voice
🎨 Visual Identity: Logo, color palette, typography, and packaging system
🧩 My Role & Contributions
✍️ Content Development: Crafted brand narratives and rationales based on creative direction from the CEO and client team.
🧠 Structure & Storytelling: Organized the brand framework to ensure strategic clarity and emotional resonance.
🪶 Layout Design: Designed the full document in Adobe InDesign, balancing minimal elegance with functional readability.
🎯 Project Goal
To create a cohesive and visually engaging brand guideline that bridges strategy, storytelling, and design—helping NOSAN express its cultural authenticity and modern sophistication in one unified system.